Oh… Canader… #TCAF

May 11th, 2016

Hey Y’all!

[photo © Scott Mackenzie]

It’s that wonderful time of year where people of all walks of life, who happen to love the funny books, will upcend on the TO… TCAF.

If you noticed that AdHouse Books isn’t exhibiting this year, pat yourself on the back for noticing. Here’s what happened…

TCAF has gotten a reputation as being one of those shows where exhibitors can actually make money. (SPX is the other.) And because of that, tables have become a hot commodity. So, a few years back, the promoters suggested that if you weren’t debuting a book, that maybe you should not exhibit. Hell, that makes enough sense to me.

When this year’s application rolled around, AdHouse wasn’t debuting a book. (I have a problem planning ahead.) And then we talked to Luke Howard who did want to debut his TALK DIRTY TO ME at TCAF. (see pic below!) We were lucky in that Luke already had planned to have a table. So, while we aren’t technically exhibiting, we sort of are. So, please swing by and pick up that helluva good looking book from Luke at table 208.

This year also marks a TON of TCAF people who are AdRelated…

Jon Chad, Joshua Cotter, Mike Dawson, Sophie Goldstein, Luke Howard, David Plunkert, Ethan Rilly, Rune Ryberg, and Alexis Ziritt. (Hmm… I wonder why I’m table-dropping Aziritt?)

So, really, check them all out. They’re all great.

And keep an eye out for Pitzer who just might be walking around the show for the first time ever. (i.e. not stuck behind a table).


FLUKE. Der it is.

April 7th, 2016

FLUKE happens April 23rd in Athens, GA!


(Image by the talented J Chris Campbell, who will be attending!)

We’re planning a return, because, dammit, we had so much fun years ago.

Looking forward to visiting Bizarro Wuxtry, seeing our HS BFF and our Southern Pals.

Sure it’s a long ride, but with the Beacon as a stopping point, I think we can handle it.

I don’t know if it’s because of Bizarro, Athens, FLUKE or what, but I’m planning to bring some weird to the show. I do hope you can make it, and will enjoy digging.

Case Study: Talk Dirty to Me Valentines

February 29th, 2016

I honestly can’t recall if we’ve produced a Case Study for ANY AdHouse publication in the past. I doubt it. So, look at this. We’re doing something NEW for each and everyone of you…

When Luke Howard, the creator of Talk Dirty to Me, and I discussed the debut of his graphic novel, we ended up picking May, to coincide with his appearance at TCAF.

Using the Diamond Previews catalog information, I noticed that the volume soliciting Talk Dirty would drop in your local comic shop on February 24th. Since the subject matter of the book is phone sex, I had the idea to do a Valentines mailing as an announcement. (Love = Sex & Sex = Love, right?)

As this idea went further and further along, I thought we should have some fun with it as well. And by that, I mean use some direct marketing techniques to see if we can make a bigger splash.


The first technique was to use a handwritten font on the envelope. Granted, I could have actually handwritten each envelope, but my handwriting isn’t as good as a font. We picked a font that was legible, and a color that could have been someone’s pen ink. (I actually did hand write some envelopes… late additions and what not.)

Instead of saying it came direct from AdHouse, we teased and used the Valentine theme of saying Your “Secret Admirer”…


We also felt the stamp would be a good touch, so we stopped by our local USPS to pick up some Valentine stamps. We almost purchased them online, but when we saw it would cost $1.85 to have the stamps shipped to us, we hesitated. Not sure why. We pay for shipping other things, but paying to ship items that we would use to ship items, seemed odd. (This way to the madness…)

So, we have the “shell” prepared, so then it was time for good ol’ Luke to come up with a nice “pun-y” type card. I think he knocked it out of the park:


Back in the day, the number of comic shops that pay attention to “alternative” “indy” “whatever” type of comics usually was sited at 300. I think that’s pushing it now days, but who knows. I usually end up doing 30, since that’s what one of those sticker label sheets holds. However, this was a SEX mailing, so I thought the number of cards that needed to be created should be 69!


My folding cards … #UsingAHardcoverAsATable


And once said and done, I dropped the cards into the local USPS on Monday February 8th… hoping they would arrive by Valentine’s Day.

Right now, I think we’re mailing roughly 50+ cards. A true “case study” would probably have more concrete info and results, but who are we fooling? It’s hard to tell if this stuff works. Hell, just look at all this social stuff. Do clicks = sales? Yes? No? Both?

(Update: I had roughly four cards come back to me due to bad addresses. Keep your lists CLEAN, people! Of the 50+ cards sent, only one person has acknowledged it. Huh.)

Anyway, just wanted to share. I thought this was fun, and am looking forward to helping Luke get this out for you all to read. If you’re a bit more curious about the book, you can check out this preview, too.

If you’re interested in obtaining a copy, you can have your local comic shop order one using the following Diamond order code: MAR16 0970 or you can advance order via Amazon, or if you’re going to TCAF, buy one from Luke!

Talk Dirty to Me in May from AdHouse Books

February 15th, 2016

Talk Dirty to Me by Luke Howard.
Published by AdHouse Books

Growing up it felt like she was meant to be ashamed of her sexuality. Girls aren’t supposed to want those things, right? With grand visions of sexual empowerment, Emma decides to try being an operator for a sex hotline. But there’s a gaping wound between those visions and reality.

128 2C pages
6 ” x 8.5 ” SC
$14.95 US funds
ISBN 978-1-935233-37-4
Shipping May 2016
Diamond Order Code: MAR16 0970

PDF Preview

AdHouse’s Page


September 28th, 2015



Just a quick post to remind you all that AdHouse Books will be attending CXC (Cartoon Crossroads Columbus) in Columbus, OH this Saturday 10/03/15.

We hope you can make it! It looks to be an insanely good kick-off to what might become one of the heavy hitters of North American comic festivals.

A bunch of AdPals will be attending, exhibiting, talking… so it won’t just be me!

Gimmee an S! Gimmee a P! Gimmee an X!

August 19th, 2015

What’s that spelll? Yep: SPX. aka Small Press Expo. aka The Expo. aka “a good time”
September 19 & 20, 2015


We hope you can make it! It’s another great year for us, so without further ado, here’s what we have planned!

All the way from Denmark, Rune Ryberg will be attending and debuting Gigant!

The power couple of Kathryn Immonen and Stuart Immonen will be on hand to scribble in your Russian Olive to Red King!

Because two Canadians isn’t enough, Ethan Rilly flies south to talk what type of Hats the Pope wears.

Lamar REMAKE Abrams says he’ll be hanging with us for a bit, and just might have a new mini.

While not sitting with us proper, we’d be amiss if we didn’t mention that Joshua Cotter, Jim Rugg, Katie Skelly, Gregory Benton, Noah Van Sciver, J Chris Campbell, Jon Chad, Joey Weiser and Sophie Goldstein will also be in the big room.

Also, CONGRATS to all the Ignatz Nominees! I was stoked to see Sophie and Ethan nominated.

I’m hoping we’re in our favorite spot against the wall. W53-W55.


Gigant in September from AdHouse Books

June 23rd, 2015

Gigant in September from AdHouse Books

Gigant by Rune Ryberg.
Published by AdHouse Books

Gigant is a color-saturated, action-packed fantasy-comedy from Danish creator Rune Ryberg. The hero (Gigant) is thrown into a bizarre journey within another dimension in an attempt to rescue his girlfriend who has been swallowed by a thousand-eyed monster.

80 4C pages
6″ x 9″ SC
$14.95 US funds
ISBN 978-1-935233-36-7
Shipping September 2015
Diamond Order Code: JUL15 0862

PDF Preview

AdHouse’s Page

HeroesCon! HeroesCon! HeroesCon! AdHouse.

June 15th, 2015

Time has finally come today… or soon.


HeroesCon is just around the corner, and our pinks could not be more tickled (Katie Skelly shown above from last year’s show). Their deats:
June 19-21
Charlotte, NC

Our deats:
• Table AA-1018 within the borders of Indie Island, natch.
• Kathryn Immonen & Stuart Immonen will be there slinging some RORK. (Have you seen their dedications?)
• I’m sure Jim Rugg will have a new mini, zine, or maniphesto to debut.
• Sophie Goldstein will make her first trip there and have The Oven and other wonderful things.
Gregory Benton returns in a puff of smoke!
Joey Weiser will be swimmin’ with some fishes!
• Our pal J Chris Campbell might have a new DosFlecky Apparel?
• If I didn’t list you. I love you. I’m just old, and have a bad memory!

I’m pretty stoked to be moderating the Immonen’s panel on Friday at 5:30 in room 207CD.
(We’re gonna get indy on your asses. Or something.)

I hope you can make it to the show. Our books are like children. We birth them into existence. I’ve been birthing for 13 years. The QUALITY of this Spring’s birth is insane. The Oven. Pope Hats #4. Russian Olive to Red King. I’ll put those three against your three any day. Yes, I’m a proud Pappa.

Awesome Con 2015

May 20th, 2015

Color me intrigued.


We’ll be exhibiting at Awesome Con in Washington DC on May 29 – 31 at the Washington Convention Center.

Please stop by if you can. Booth 915.

Our pal Jason Hamlin will have tables right at the entrance!

TCAFness 2015

May 6th, 2015

Hey Gang!

Well, the show-of-shows has snuck upon us again, and before we know it, we’ll be flying our way North to TCAF.
May 9 9-5 / May 10 11-5 / Toronto, Ontario & FREE to attend!


Because that show HAS SO MUCH GOING ON, I thought it best to inform you the AdRelated TCAF Stuff.

Before the actual show itself, Ethan Rilly and John Porcellino will be having a Pope Hats #4 Launch on Thursday @ The Central from 6:30 – 9:30 in the pm). Here’s the FB event.

The Show:
You can find AdHouse Books at table 219.

The creators tabling with AdHouse are…

Stuart Immonen & Kathryn Immonen of Russian Olive to Red King (TCAF Debut!) fame ( Saturday 9 – 1. Sunday 11 – 2… but more than likely they’ll be at the table most all the time. )

Sophie Goldstein of The Oven fame ( Saturday 1 – 5. Sunday 2 – 5… but more than likely she’ll be at the table most all the time. )

And then you have the AdPeeps who have their own tables. Like…

Jim Rugg of Street Angel / Afrodisiac fame is at table 204.

Ethan Rilly of Pope Hats fame (#4 is a TCAF Debut!) is at table Wowee Zonk.

Noah Van Sciver of Youth is Wasted fame had to cancel his trip at the last minute. :(

I hope you all can make it!