As most web-crawlers have noticed, Diamond has come out with a new policy in regards to their thresholds and solicitations. If you haven’t seen the news, here’s a piece by Dan Vado of SLG on the TCR site.
How does this affect the all-american AdHouse company? (Pic taken to capture 01.20.09)
Well, we’ll see.
I’ll be honest. The big gorilla in the kitchen for me, and possibly all of us is the economy. I’ve already talked to one creator about that, and actions that might have to be taken if we didn’t reach my own threshold of advance orders. That number by the way would be 25% of the lowest print run I’d be willing to publish. So, even before Diamond made this announcement, I was already thinking it.. sort of.
The short & sweet: Comics are dead, long live OGNs.
The first casualty that I claim is SUPERIOR SHOWCASE #4. I was working on bringing a new issue out this summer that would have been filled with new talents that I’ve met over the last year. People whose voice may or may not have been heard before. But, I’m going to kill that issue now. Why? Well, at $2.95 there’s no way I’d get orders to put it anywhere near the new threshold. Numbers for #3 were not that great, and I can’t imagine #4 would improve.
But that doesn’t mean I “can’t” publish that issue. I could take it online or publish and distribute by other means. I just figure that my OGN schedule is full enough for the year that I’m going to go ahead and not worry with SS#4.
If we do decide to do comics in the future, they’ll just be more of a mini-DIY variety, possibly utilizing POD or some other means.
Anyway, just wanted to let people know that I have talked with Diamond. I think that 99% of what we have planned for the future is still good. And now, more than ever, is time for small pressers like us to think outside the box and figure out how we can get even more orders for our product. My Diamond rep actually came back with a fair number of great suggestions that we are presently reviewing.
Here’s to the future. Yes we can.